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June 05, 2016

Posted in


Flooding. Filth. Filibuster. Welcome to the World's #1 Tourist Destination

It is Sunday June 5th and I am snuggled under a blanket on my couch in front of the Roland Garros final.  In France, the rain continues to dribble away for the fifth continuous week coupled with unwelcoming summer temps in the low 50’s.  Don’t worry though…with this humidity it feels like the high 50’s—I might just shed this blanket off after all and turn off the heat. 

 

But as Djokovic and Murray meet up in just a few moments in the French Open final, something doesn’t feel right this year.  Roland Garros, an event that has always been associated with a clay-baked furnace and a kick-off to summer is seemingly overshadowed by bigger stories this year in France.  An Italian newspaper very pertinently quoted this morning, “Despite all the rain, Paris is still on fire.” As a resident in France, I can personally attest to this tension, a tension that is about as thick as the humidity that came with this last month of shit weather. 

It feels like a tipping point is coming soon…and boy do the French know when to choose it. With the last several weeks of heavy rain also came a downpour of union strikes and political strife among the two left parties of the government.  Quoi?  Yes. The Socialists are fighting with the Communists.  The Socialist government has attempted to push through a new labor law to change hiring and firing practices in aims to increase job creation.  Well that didn’t bode well with the unions, and since two weeks they’ve been sitting on the lines.  They have blocked gas deliveries, bottle-necked train connections, and forced airlines to cancel flights.

Imagine the timing.  Roland Garros might be a big event, but consider that in five days France will be hosting the European Championship Football Cup. France was awarded the privilege of hosting this massive tournament in 2010, and since has revamped dozens of stadiums with companies private and public investing over 1.7 billion Euros and hiring over 26,000 employees for the works. 

The Euro Cup is estimated to bring 1.2 billion Euros of revenue to France in just one month.   Those trains, planes, and gas stations better be operational when hundreds of thousands of fans show up next week.  Something has to give….and quick.   

Paris is under water right now and so is the French economy.  Even with a weak Euro currency exports are down.  Unemployment is now around 10.1% and this is now parallel with the Euro zone rates. 

The biggest rainbow in France however is that we are entering into the tourist season.  Paris alone receives about 30 million tourists per year and is the number one tourist destination in the world. However, with the recent terrorist attacks, a flooded Seine, and paralyzing strikes it could be a difficult summer. 

So the match is starting now, and I don’t even know why I wrote all this.  Things feel heavy here in France this summer and I wanted to communicate that.  Threats of more attacks...poor job climate...and a nasty political war make me uneasy. 

One French man told me that the French need their backs against the wall in order to change.  Well it seems like everyone is pushing hard against that wall, and France has about five days to figure it out.  I think they will.  And they will be waiting for you with smiling faces in their restaurants, gas stations, train stations, and stadiums…with their hands out and registers open…because they need it and they need you.

Oh...if you want French wine glasses...my stock of Helicium Glass is dry and we are not on strike. 20% off through June 10th--enter "EUROCUP" at check-out. 

April 29, 2016

Posted in


Prince Drank Red Wine....sometimes

 

Despite his tea-totaling reputation, Prince still enjoyed a glass of the Purple Juice.  

Drink like a Prince with Helicium Glass!  

Enter "PRINCE" at Checkout to receive 25% off all Helicium Glasses through May 1st! 

Click on the photo to read the full article! 

 

 

 

 

April 13, 2016

Posted in Etch a Sketch, Globex Shop, Helicium Glass


The Best French Invention Since the Etch A Sketch?

Introducing Helicium Wine Glass: Le Wine Glass Magique

The left knob draws a horizontal line.  The right knob will move the line vertically.  Twist both knobs simultaneously and you’ll get a diagonal line!  Mon Dieu!  Shake it and the art disappears!

This mechanical phenomenon known as the Etch A Sketch was invented by French designer André Cassagnes in the 1950’s and has become one of the most memorable toys of the 20th century. Known literally as the magic screen (L’Écran Magique), the name was changed to Etch A Sketch in 1960 when acquired by the Ohio Art Company and launched for the Christmas Season.  L’Écran Magique changed drawing and art in the toy world and has even been inducted into the Toy Hall of Fame! 

 A long list of French inventions probably doesn’t roll off the tongue, and you’d probably rather think of classic French standbys that go on the tongue…like wine, cheese, and some duck confit.   But French innovation and technology is still very present, and just a couple years ago another French designer has invented a wine glass that is changing how we drink, smell, and consume wine. 

The Helicium Wine Glass was invented in 2009 and has been sweeping the design and innovation awards in Europe ever since!  Helicium is the glass magique that moves your wine horizontal, vertical, and diagonal while immediately opening the aromas of your wine.

Winner of OSEO Innovation |Winner of Janus Industry Award | Winner of Eco-Design Award

The Helicium Wine Glass doesn’t just have a minor advantage over other wine glasses. It has a major advantage over the others.  It has 3 patented blades, (yes blades!) inside the glass.  When swirled, the blades mix and open the wine and immediately enhance the aromas of your wine.  Just the opposite of the Etch A Sketch…you swirl the glass and the aromas appear!

The Helicium Wine Glass has lots of features just like any product...but who cares?  

The only important thing for you to know are the 3 key benefits this glass will bring to your tasting experience.   

 1. 3 Patented Blades inside the glass that immediately open up the aroma of your wine…paying a true tribute to the winemaker. This patent is locked in for 20 years so NO OTHER GLASS MANUFACTURER CAN REPLICATE THIS EFFECT!

 3 Blades for the 3 aromas: primary, secondary, and tertiary aromas.

2. Pardon my French...but 2 words for you: Badass Glass.  Helicium is made from a unique material that is 100% mineral based and lead-free.  Drop it on the bar and it probably won’t break.  Run it through the industrial dishwasher 1,000s of times and it still sparkles and shines like new.

3. Increased surface area.  The Helicium Glass has a centric convex dome at the base of the glass.  This dome pushes the wine out and up onto the walls of the glass increasing surface area.  More surface area means more oxygen.  More surface area means an increased rate at which aroma molecules volatilize!

Helicium Glass has won glass design awards just like your favorite wine wins awards. The name might be funny...Helicium...but that just means blade in French.  A blade in your glass...and remember that’s badass!  

There is a world of aromas, flavors, and experiences just waiting to come out of your wine...but you have to get it out.  Helicium Glass is here to help you with that!

This glass was developed and created in France…but Helicium is now available in the United States!

There are hundreds of wine glasses out there in the market, but only one...Helicium, that has these unique features and creative design to help you get the most out of your wine experience.

Stop using those old hard to clean and always breaking Magna Doodles, and go back to a classic, French invention.    

Order here at globexshop.com and enter “ETCH” to receive 25% off all orders of Helicium Glass through April 17th.   

March 08, 2016

Posted in


How to Smell Cat Pee in Your Sauvignon Blanc

Science + Wine Glass: A Power Lesson in Becoming a Power Taster

 

Some people have a real knack for picking out aromas in wine. Experience counts for a lot of that, but you should know a couple things about aromas if you want to smell Fluffy’s litter box next time you sip a glass of white. 

An experienced nose can pick up hints of a dirty diaper in a Cabernet Franc and cat piss in Sauvignon Blanc.  Are those aromas really in the wine? What gives?

Aromas are chemical compounds that are released by the alcohol process in wine making.  Alcohol gooood…. the carrier of aromas.  

Oh. And it is alcohol.  We like alcohol.  

If your last hangover didn’t spell it out for you though…alcohol can be volatile.  But volatile doesn’t just mean violent and explosive like an oncoming hangover or a conflict south of Beirut. 

Volatility also means the ability of a chemical compound to vaporize.

A chemical compound like cat pee? 

Well, yes.  You see while your grape juice undergoes fermentation (making alcohol), dozens of VOLATILE SECONDARY aromatic compounds are created in your wine. These are the subdued aromas that are hard to put your nose on like Cat Pee, Wet Dog, Dirty Diaper, or Petrol. 

These are the fun descriptions that some creative wine drinkers have likened those subdued aromas to.  A wet dog was not in the fermentation tank and a cat didn’t urinate on the vines. 

But…these less-known aromas, by-products of fermentation, are volatile aromatic compounds. They will vaporize at a certain temperature in your glass.  They are waiting to be recognized.

Re-enter now our anti-hero, alcohol.  Alcohol is volatile too remember? In fact, it is so volatile it is a gas at room temperature. 

Now give your big glass of room temperature Cabernet Franc a solid swirl and SMELL what happens.  Alcohol, at room temperature, gassy as ever and volatile as a Republican Party nominee, carries the lighter-than-air secondary aroma of Cat Pee straight to your nose.  Isn’t that neat? 

The possibility of aromas that you can experience in a wine are endless.  Your travels and adventurous palette might help you discover some of those hidden scents.  But experience can only take you so far sometimes.

You will need to rely on your senses.  But sometimes we need a little help.   The Helicium Wine Glass offers that help you need to pick up on all the aromas in your wine!

The Helicium Wine Glass doesn’t just have a minor advantage over other wine glasses. It has a major advantage over the others.  It has 3 patented blades, (yes blades!) inside the glass.  When swirled, the blades mix and open the wine and immediately enhance the aromas of your wine.

And it’s the aroma of your wine that goes straight into your nostrils. Into your brain. 

Straight into the amygdala, the center of human emotions in the brain. 

This part of the brain will recall all those experiences, memories and emotions of your past tastings.  Unlock this and you will find the litter box! 

The Helicium Wine Glass has lots of features just like any product...but who cares?  

The only important thing for you to know are the 3 key benefits this glass will bring to your tasting experience.   

  • 3 Patented Blades inside the glass that immediately open up the aroma of your wine…paying a true tribute to the winemaker. This patent is locked in for 20 years so NO OTHER GLASS MANUFACTURER CAN REPLICATE THIS EFFECT!

3 Blades for the 3 aromas: primary, secondary, and tertiary aromas.

  • Pardon my French...but 2 words for you: Badass Glass.  Helicium is made from a unique material that is 100% mineral based and lead-free.  Drop it on the bar and it probably won’t break.  Run it through the industrial dishwasher 1,000s of times and it still sparkles and shines like new.
  •  Increased surface area.  The Helicium Glass has a centric convex dome at the base of the glass.  This dome pushes the wine out and up onto the walls of the glass increasing surface area.  More surface area means more oxygen.  More surface area means an increased rate at which aroma molecules volatilize!

 Smells like an opportunity to me...and your chance to step up your tasting game!

Helicium Glass has also won glass design awards just like your favorite wine wins awards.  The name might be funny...Helicium...but that just means blade in French.  A blade in your glass...and remember that’s badass!  

There is a world of aromas, flavors, and experiences just waiting to come out of your wine...but you have to get it out.  Helicium Glass is here to help you with that!

This glass was developed and created in France…but Helicium is now available in the United States!

Helicium has even been favorably tested out by the likes of Robert Parker and others!

Not everybody wants to smell the litter box in your glass of wine, but if you are serious about your wine tasting, or want to discover hidden aromas…let Helicium help and get serious about your glass now!

Helicium Wine Glass is an 18 oz. stemmed glass and is simply the cat’s pajamas!  Order here at globexshop.com and enter “CAT” to receive 25% off all orders of Helicium Glass.   Offer expires this Friday March 11th!  

 

 

February 29, 2016

Posted in


How to Release the Aroma of Your Bourbon NOW so Your Visitors Leave with a Bottle of Your Premium Whiskey

A gas station in Illinois began pumping the smell of coffee near the pumps and saw coffee sales increase by 300%.  

A shoe store placed 2 identical pairs of shoes in separate rooms, one scented with a floral fragrance and the other not.  84% of customers preferred the shoes from the scented room and estimated their value at $10 more than the other unscented pair.

In the 1990’s Las Vegas experimented with scented and unscented slot machine areas. Guess what?  The scented slot areas saw increased gambling by 45%!

Environment is everything...the way your tasting room looks, feels, and even smells will contribute to your customer’s comfort and willingness to buy.   

You have invested MILLIONS into the tasting experience at the end of your distillery tour...but are you doing the same with your glassware?

The Helicium Whiskey Glass doesn’t just have a minor advantage over other whiskey glasses.  It has a major advantage over the others.  It has 3 patented blades, (yes blades!) inside the glass.  When swirled, the blades mix and open the whiskey and immediately enhance the aromas of your whiskey.  

And it’s the aroma of your bourbon rising out of a glass that goes straight in the nostrils of your tourist-visitor. Straight into the brain of your customer. Straight into the amygdala, the center of human emotions in the brain that will then rationalize their purchase.  

 The Helicium Whiskey Glass has lots of features just like any product...but who cares?  

The only important thing for you is to know the 3 key benefits this glass will bring to your tasting room and retail area.

  •  3 Patented Blades inside the glass that immediately open up the aroma of your bourbon…paying a true tribute to your historic recipe and the labor of your master distiller.  This patent is locked in for 20 years so NO OTHER GLASS MANUFACTURER CAN REPLICATE THIS EFFECT!
  •  Pardon my French...but 2 words for you: Badass Glass.  Helicium is made from a unique material that is 100% mineral based and lead-free.  Drop it on the bar and it probably won’t break.  Run it through the industrial dishwasher 1,000s of times and it still sparkles and shines like new.
  •  Bourbon drinking is rich in storytelling.  The master distiller with his +100-year-old recipes and stories. The silver-tongued bartender serving a glass of whiskey and exchanging tales with his patrons. The patrons...well…enough said.  The Helicium Glass was created and designed in the hills of south-west France and is now imported and available in the USA.  Now you have another story to tell in your tasting room at the end of the tour...just when consumers emotions are on fire and curiosity is at its peak.  

Interest in American whiskey is at an all-time high.  Bourbon country is now welcoming over 1 million visitors per year, with the average bourbon tourist spending an average of $1,000 per trip.

Smells like opportunity to me...with a tourist’s high inclination to purchase bourbon (and hopefully a lot!), buying a whiskey glass wouldn’t exactly be an impulse buy...now would it??

In fact, the Helicium Whiskey Glass is a lot like your bourbon. Helicium isn’t just manufactured.  It was hand-crafted (blown) by an artisan in France and developed over years of testing, tasting, smelling, and experimentation.  

Helicium Glass has won glass design awards just like your bourbon wins awards at an International Spirits Competition.  The name might be funny...Helicium...but that just means blade in French.  A blade in your glass...and remember that’s badass!  

There is a world of aromas, flavors, and stories just waiting to come out of your bourbon...but you have to get it out.  There is a story in every barrel, every bottle, and every glass---and the Helicium Whiskey Glass is here to help you!

And the first step is simple...and it’s FREE!  But I can’t call you…. you are too busy running a busy tasting room...you have to take the first step!   

 E-mail us here at sales@heliciumglass.com with the subject title: “I’m interested in Helicium at Name of Distillery” with your shipping address and the name of the contact person at your retail/tasting room.  I will send you a 4-pack of Helicium Whiskey Glasses FREE for tasting, smelling, selling, washing, dropping...hell-do what you want with them!   

There are no obligations to this 4-pack deal. None.  I am simply convinced that Helicium Glass is so significantly superior to all other products in its category...that I want you to try them.

We want to share the Helicium story with you…...and for you to share your bourbon’s story with your customer.  If your customer is serious about their whiskey, it’s time to get serious about the glass!

December 21, 2015

Posted in


Santa said it was OK--another 30% off!

 

Happy Holidays everybody! 

Enter "Santa30" at checkout to receive 30% off on everything in the Globex Shop store...including the "Bundle" with scarf and the 8 glasses.  

Offer expires December 21st at 3 pm CST! (Santa's gotta deliver!)  

Merry Christmas! 

A Quick, Easy, and Imported Christmas Bundle

Who of you is already enjoying wine out of a Helicium wine glass with an elegant silk scarf from Lyon, France wrapped warmly around your neck?  

This Christmas deal is pretty good.  Just listen.

Globex Shop is offering a Christmas Bundle with 8 Helicium glasses and 1 Lyon Scarf for just $175...shipping included!   

Attached you will find the details of the offer...that's a $215 package plus S&H discounted to $175!  All the bundles are set-up online and ready to go!

I know, I know...many of you have Helicium glasses already...but what about a silk scarf from Lyon, France?


Some of the best scarves (Jacquard weave) are still available and need to find a home this Christmas.  

If you already have Helicium glasses, why don't you give these away to an annoying in-law and keep the lavish Lyon silk for yourself?

Happy Holidays!  

P.S. There are only a limited amount of packs available...get to the online shop now!

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